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Cloud Mascara

Product code: T238879E

Full volume. Ultra definition. Mega length. When your lashes take you above the clouds! Sweed Cloud Mascara delivers full volume and limitless length in a blink as the exclusive cloud brush gives a beautiful volumising effect and precisely separates each lash from root to tip for a dramatic fan-like effect. The nourishing mascara has a clean, vegan formula that is lightweight, flexible and endlessly buildable, and infused with panthenol (vitamin B5) for long, full and glossy, lightweight lashes that don't flake or smudge and keep the curl in place with a long-lasting effect. The mascara is water resistant but not waterproof. Free from sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa. It is also gluten-free and contains less than one percent of synthetic fragrances.

Product details

More information

How to Use: Sweep upwards from the very root to the top of your lashes to achieve a full lengthening effect.

Easy to build up a more dramatic lash look with multiple layers and excellent to use together with false lashes.

Allow a few seconds of drying time between coats to build the most extreme lash drama.

Product Size: 12 ml

Product Texture: Liquid

Features

Suitable for vegans

Sweed

Cloud Mascara

€35

€29.17 per 10ml

Colour

Out of stock online

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Free standard delivery over €75

Reviews (23)

4.4

65% Recommended this product

Mentions
28 May 2026Barbara A L

Disappointing

Originally posted on marksandspencer.mom (UK)

No, I don't recommend this

Very disappointed. Product was dry. Am trying to get a refund.

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

25 May 2026Sachafromdorset

Love it.

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Easy to apply - subtle and non clogging. Easily the best I have ever tried. So glad brown tint is available

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

24 May 2026LadyEdith9

Good more natural look.

Originally posted on marksandspencer.mom (UK)

I’ve tried so many mascaras! This one is very good..easy non clumping for a more natural look. Washes of reasonably well….id buy it again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 May 2026644

M&S Quality Mascara

Originally posted on marksandspencer.mom (UK)

An excellent mascara which completely lived up to expectations; bought one for my daughter and she loves it too: no clumping, opens up and frames my eyes.

Helpful?

14 May 2026MLBA

Good quality

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

I really like this mascara. It's smooth and it doesn't smudge.

Helpful?

01 May 2026Cbwomam

Very dark, clumps

Originally posted on marksandspencer.mom (UK)

This looks like black on my lashes and is hard to apply without it clumping. It also flakes off onto your cheeks if you comb through your lashes to remove the clumps, as it dries very quickly. I don't find it irritating though, so if you have sensitive eyes might be useful.

Helpful?

26 April 2026Suzcha

Good product but not in store

Originally posted on marksandspencer.mom (UK)

Love this mascara but why when I go to your Oxford st branch there is nothing available just an old tester?

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 April 2026allshoppedout111

The best mascara I have ever tried!!

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Amazing mascara!! … gives lift, separated lashes & doesn’t clump!

Helpful?

30 March 2026Jennylee67

Great quality

Originally posted on marksandspencer.mom (UK)

Lived up to the hype. Will never use another one again

Helpful?

25 February 2026Todman

Great that M&S stock this Sweed Mascara

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Brilliant mascara in terms of consistency, longevity and ease of application. Just wish Sweed would do it in a true burnt umber brown rather than black/brown colour that it is.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 February 2026jeanjeannie50

Would Recommend

Originally posted on marksandspencer.mom (UK)

Probably one of the best mascaras I've used. I saw an assistant in M&S that was wearing this mascara and her lashes looked amazing. After buying it I wondered if hers looked so good because she had lush thick eyelashes anyway. At 75 mine are certainly not like that. I was still pleased with the product though.

Helpful?

19 February 2026Aggieanne

Great mascara

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Love this mascara great alternative to black and gives lashes length an definition.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

19 February 2026Toast23

Lovely light application

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

I’m 62. The mascara brush applies a fine application of mascara. Your lashes look natural and not ‘clogged’. Brown shade flattering.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 February 2026Dawnyboat27

Love it. My favourite mascara.

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

My favourite mascara as lasts all day and no flaking. It makes your lashes look beautiful. Great brush too.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 February 2026Gilliebean3

Fabulous mascara

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Even on short lashes, this mascara is lovely. It separates and lengthens beautifully.

Helpful?

12 February 2026Anna 21

Supposed to be brown , but looks black.

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

I like the wand and application but the colour is too dark.

Reviewer Ratings

Quality

Average

Helpful?

Reviewer Ratings

Quality

Average

02 February 2026Carol Ann Crabby

Happy with my purchase.

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

Happy with my purchase easy to order and click and collect.

Helpful?

02 January 2026Juze

A wonderful product

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

A wonderful product gives great definition without glueing your eyelashes together. Lasts well but easily removed with a good remover

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 December 2025HeatherJ

New Brand try out

Originally posted on marksandspencer.mom (UK)

Yes, I recommend this

I decided to try out this Brand of mascara in brown and have been delighted with my choice. Nice subtle shade of brown, easy to apply, and no irritation as I am a contact lens wearer.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

21 December 2025K L H

Best mascara !

Originally posted on marksandspencer.mom (UK)

Fantastic mascara , used it for a long time and was very pleased when I saw Marks sold it .

Helpful?

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